Всі курси
Google Search Advertising Foundations
#Digital Marketing
#Marketing & Advertising Management
#SEO Marketing
#Strategies and Growth
In this course, you will explore the capabilities and benefits of Google Ads in the modern digital landscape. You will learn how to set up, implement, and measure an ad campaign using tools and features available within Google Ads. You will also learn the importance of keyword targeting, essential metrics for evaluation, and how to use available features to improve performance. By the end of this course you will be able to: • Create and monitor a search advertising campaign within Google Ads • Implement keyword targeting and assets to improve campaign performance • Draft high-quality responsive text ads that align with campaign objectives Regardless of your current experience, this course will teach you the fundamental aspects of Google ads so that you can begin implementing effective search advertising campaigns.
Coursera
Тривалість:
2 дні
Мова:
Англійська
Формат:
Онлайн
Безкоштовно
17
Доступ до матеріалів
Довічний доступ до матеріалів курсу
Види робіт
Домашні завдання
Теорія + практика
Документ про закінчення
Сертифікат від школи
Anke Audenaert
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Anke is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business focused programs and grew the school to over 17K paying students. Anke is also an Adjunct Professor of Marketing at UCLA Anderson School of Management. Previously Anke led the Market Research Team at Yahoo! and founded Jump-Time (now OpenX).
Профіль на Coursera ↗Daniel Kob
Marketing Leader & Entrepreneur
Daniel Kob is a marketing leader, venture builder, and creative general manager with extensive experience at startups, international media corporations, and ad agencies in the US and Europe. As Senior Vice President of Portfolio Growth at RTL, Europe's leading entertainment brand, Daniel co-leads a venture-building unit, responsible for identifying, acquiring, building, and nurturing new growth opportunities for RTL. As Chief Marketing Officer, Daniel previously built and scaled the marketing teams of Berlin-based Fintech startups Moss and Zeitgold and led the European marketing activities for online course provider Udacity. Daniel also taught multiple of Udacity's digital marketing courses. He was also an Entrepreneur in Residence at global media company Bertelsmann. Daniel received his MBA degree from the Stanford Graduate School of Business.
Профіль на Coursera ↗Про школу
Онлайн-платформа для навчання
Перевірений навчальний заклад
Coursera
Coursera partners with more than 350 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide. Coursera offers a range of learning opportunities—from hands-on projects and courses to job-ready certificates and degree programs.
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