Всі курси
GenAI for Dynamic Advertising and Media Buying
#AI for Marketing and Advertising
#Digital Marketing
#Marketing & Advertising Management
#Media
Discover how Generative AI (GenAI) is transforming the advertising landscape in our beginner-level course, "GenAI for Dynamic Advertising and Media Buying." This course provides an actionable roadmap to harnessing the power of AI for creating personalized ad content, automating campaigns, and optimizing performance. With hands-on demonstrations of tools like Google Ads AI, Facebook Ads Manager, Bannerboo, and Elai, you’ll learn how to build dynamic ad content that speaks directly to your target audience. Through practical assignments and real-world case studies, this course gives you the skills to automate your media buying, improve your return on investment (ROI), and stay ahead in the rapidly evolving world of digital advertising. This course is tailored for marketers, advertising specialists, and small business owners responsible for creating and managing ad campaigns. It’s also ideal for digital marketing professionals interested in automating processes and boosting campaign performance with the latest AI tools. Whether you’re looking to streamline media buying or craft more dynamic, data-driven ad experiences, this course will equip you with essential GenAI skills for advertising. A basic understanding of digital marketing concepts and experience with popular advertising platforms like Google Ads and Facebook Ads will help participants get the most from this course. Familiarity with ad creation and campaign management basics is recommended, though no advanced technical expertise is necessary, as AI tools simplify complex tasks. By the end of this course, learners will understand the key benefits of GenAI in advertising, be able to create personalized ad creatives with tools like Gemini, Bannerboo, and Elai while respecting data privacy, and set up automated campaigns using AI-driven platforms like Google Ads AI and Facebook Ads Manager. Participants will also gain skills in analyzing key metrics, such as CPA, CTR, and ROAS, using analytics to optimize campaign performance effectively.
Coursera
Тривалість:
1 день
Мова:
Англійська
Формат:
Онлайн
Безкоштовно
15
Доступ до матеріалів
Довічний доступ до матеріалів курсу
Види робіт
Домашні завдання
Теорія + практика
Документ про закінчення
Сертифікат від школи
Anton Voroniuk
Digital Marketing Expert with 15 years of experience
I'm a fervent advocate for digital literacy and a trailblazer in digital marketing education. With a passion for empowering professionals across the globe, I've guided over 500,000 students through the intricacies of digital marketing, leveraging my extensive experience to demystify complex concepts and equip them with the skills needed to thrive in an ever-evolving digital landscape. The journey through digital marketing has taught me that success hinges on a deep understanding of online sales techniques, SEO strategies, and content marketing. My expertise isn't just theoretical; it's grounded in over 15 years of leading a digital marketing agency that has catapulted businesses to the forefront of their industries. From conducting market research to crafting efficient websites and optimizing web analytics, I've mastered the art of driving growth through targeted online audience engagement. What sets me apart is my commitment to sharing this wealth of knowledge. Through Udemy, I've reached students from 190 countries, offering courses that not only meet but exceed industry standards. My speaking engagements at over 100 international conferences and collaborations reflect my dedication to spreading digital marketing wisdom far and wide. Whether you're looking to enhance your digital marketing skills or seeking strategic advice to elevate your business, I'm here to guide you through the digital domain.
Starweaver
Global Leaders in Professional & Technology Education
For decades, we at Starweaver have partnered with hundreds of the world’s leading organizations and reached millions of learners, delivering unparalleled professional education. Our global team of over 750 practitioners, instructional designers, producers, program managers and creative experts from six continents brings real-world experience and academic rigor to every program, ensuring learners build skills that are hands-on and practical while founded in intellectual and academic rigor. With unmatched expertise and a dynamic ability to inspire, our team is committed to shaping the future of work and equipping learners to thrive in today’s rapidly changing business and technology ecosystem.
Про школу
Онлайн-платформа для навчання
Перевірений навчальний заклад
Coursera
Coursera partners with more than 350 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide. Coursera offers a range of learning opportunities—from hands-on projects and courses to job-ready certificates and degree programs.
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