Всі курси
Creativity In Business and Other Disciplines
#Creativity
#Digital Marketing
#Strategies and Growth
Welcome to "Creativity: In Business and Other Disciplines," a transformative course that will unlock your creative potential and empower you to cultivate innovative solutions. Through engaging lessons and insights from renowned experts, this course will equip you with the tools and knowledge to approach challenges from a creative perspective, whether in business, art, science, architecture, or marketing. In the first module, you will delve into the foundations of creativity, exploring diverse strategies visionary creatives employ. Esteemed guest speakers, including Thom Collins, Michael Platt, and Anjan Chatterjee, will inspire you with their examples and unique approaches. You will discover twelve distinct perspectives on creative problem-solving, from challenging mental models and following dreams to leveraging networks and embracing radical ideas. By experimenting with these approaches, you will learn to generate and evaluate new ideas while persistently pursuing them. As the course progresses, you will be exposed to examples from 60 creatives spanning various disciplines, gaining a comprehensive understanding of creativity and its applications. Lessons will explore the significance of generating innovative ideas, evaluating options, and developing growth strategies. Consumer behavior, cultural influences, and business trends will be examined alongside the transformative potential of AI and machine learning in enhancing creativity. The course also delves into art, architecture, and cultural experiences, where you will hear from exceptional artists and professionals who have pushed the boundaries of creativity. Insights shared by individuals such as Dale Chihuly, Derek Gillman, and Refik Anadol will provide a deeper understanding of creativity in art and the impact of new technologies. Lessons on architecture will highlight the importance of design thinking, interdisciplinary collaboration, and integrating neuroscience and biometrics to create transformative spaces. Creativity in science, innovation, and problem-solving will also be explored, with accomplished individuals sharing their insights. You will learn from laser surgeon Dr. Eric Bernstein, Laureates recognized by the Franklin Institute, and space explorers Dr. Story Musgrave and Dr. Scott Parazynski. Their experiences will showcase the importance of curiosity, collaboration, flexibility, and thinking outside the box in driving progress and achieving success. The course will conclude with lessons on creative gaming, advertising, and marketing strategies. Industry leaders such as Kevin Werbach and Effie Award winners will provide valuable insights into the power of creativity in game design, successful advertising campaigns, and marketing strategies that engage audiences and drive results. By the end of this course, you will have developed a creative mindset and gained practical tools to approach challenges in various disciplines. You will be equipped to generate innovative ideas, evaluate options, and apply creative strategies to succeed. Through hands-on experimentation and reflection, you can design and implement your experiments, applying the approaches and methodologies discussed throughout the course. Join us on this enriching journey to unlock your creativity and harness its transformative potential in business and other disciplines. Prepare to be inspired, challenged, and empowered as you embark on this creative exploration.
Coursera
Тривалість:
Мова:
Англійська
Формат:
Онлайн
Безкоштовно
20
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Домашні завдання
Теорія + практика
Документ про закінчення
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Jerry Wind
The Lauder Professor Emeritus of Marketing Academic Director
Marketing
<p>Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 has been the Lauder Professor Emeritus and Professor of Marketing. Since then, he’s continued his active research, publication, lecturing and advising of profit and nonprofit organizations. He founded the Wharton “Think Tank” – The SEI Center for Advanced Studies in Management and directed it for three decades.</p> <p> Among his many innovations at Wharton, he led the development of the Wharton Executive MBA, the Lauder Institute, the new MBA of 1990 and Wharton School Publishing. He has edited top marketing journals and published over 300 articles, manuscripts and chapters. He authored, co-authored, or edited 30 books and received the four major marketing awards: Buck Weaver, Parlin, Converse, and AMA/Irwin Distinguished Educator Award.</p> <p> He was inducted into the inaugural group of AMA Fellows. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies and still testifies in intellectual property cases. He is a member of advisory boards of various companies and nonprofit organizations, including the Lauder Institute (since he founded it in 1984), American Friends of Reichman University (since its founding in 1995), QS (since 2018), the Scientific Committee of SKEMA AI School of Business (since its founding in 2022) and Time@100 (since its founding).</p> <p> He is a trustee of the Philadelphia Museum of Art, the Curtis Institute of Music, and Grounds for Sculpture. He co-founded Reichman University, the first private, nonprofit university in Israel, formerly known as The Interdisciplinary Center (IDC) Herzliya, and the 2021 recipient of their Honorary Doctorate. His current research explores marketing-driven business strategy, creativity and innovation (developing a course for Coursera for all ages, professions and countries) and AI for customer engagement (editing a special issue of MBR on that topic).</p> <p>His recent books include Transformation in Times of Crisis (December 2020), Can Art Resolve Conflict? (2018), Beyond Advertising: Creating Value Through All Customer Touchpoints (2016) and The Network Imperative: How to Survive and Grow in the Age of Digital Business Models (2016).</p> <p> He is a 2017 inductee into the Marketing Hall of Fame, the recipient of the 2023 International Marketing Trends Conference Award (Paris), the Co-founder of the Purple Project for Democracy and the Reimagine Education Global Competition and Conference.</p>
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Coursera
Coursera partners with more than 350 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide. Coursera offers a range of learning opportunities—from hands-on projects and courses to job-ready certificates and degree programs.
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