Всі курси
Google Search Advertising Implementation
#Digital Marketing
#Marketing & Advertising Management
#SEO Marketing
#Strategies and Growth
The course will teach you how to implement an effective Google Ads search campaign. You will learn the concepts of bidding, conversion tracking, attribution modeling, and performance evaluation within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance. By the end of this course you will be able to: • Select appropriate bid strategies for your campaign • Implement conversion tracking tags into a website • Use the Google Ads Performance Planner tool to improve performance • Create a Google Ads search campaign Regardless of your current experience, this course will teach you how to align and measure your Google advertising efforts to meet campaign objectives.
Coursera
Тривалість:
2 дні
Мова:
Англійська
Формат:
Онлайн
Безкоштовно
26
Доступ до матеріалів
Довічний доступ до матеріалів курсу
Види робіт
Домашні завдання
Теорія + практика
Документ про закінчення
Сертифікат від школи
Anke Audenaert
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Anke is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business focused programs and grew the school to over 17K paying students. Anke is also an Adjunct Professor of Marketing at UCLA Anderson School of Management. Previously Anke led the Market Research Team at Yahoo! and founded Jump-Time (now OpenX).
Профіль на Coursera ↗Daniel Kob
Marketing Leader & Entrepreneur
Daniel Kob is a marketing leader, venture builder, and creative general manager with extensive experience at startups, international media corporations, and ad agencies in the US and Europe. As Senior Vice President of Portfolio Growth at RTL, Europe's leading entertainment brand, Daniel co-leads a venture-building unit, responsible for identifying, acquiring, building, and nurturing new growth opportunities for RTL. As Chief Marketing Officer, Daniel previously built and scaled the marketing teams of Berlin-based Fintech startups Moss and Zeitgold and led the European marketing activities for online course provider Udacity. Daniel also taught multiple of Udacity's digital marketing courses. He was also an Entrepreneur in Residence at global media company Bertelsmann. Daniel received his MBA degree from the Stanford Graduate School of Business.
Профіль на Coursera ↗Про школу
Онлайн-платформа для навчання
Перевірений навчальний заклад
Coursera
Coursera partners with more than 350 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide. Coursera offers a range of learning opportunities—from hands-on projects and courses to job-ready certificates and degree programs.
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